Case studyEvent cateringDas Catering, Berlin
Event catering
you can taste.
For Das Catering in Berlin, Kulimo designed a website that makes people hungry and leads to an enquiry: large food photos on dark green and cream, clear services from weddings to corporate events, packages with their own enquiry button, and a blog about catering in Berlin.
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Starting point
Catering is booked
with the eyes.
Anyone looking for catering for a wedding, corporate party or team event compares images first and services second. Many caterers show both only in a PDF quote one has to request first.
The Das Catering website therefore puts photos of the dishes at the centre and explains at a glance what the team takes care of: from location coordination and menu design to set-up, take-down and on-site service. Packages have their own enquiry buttons, and corporate clients can personalise packages or request a consultation.
Food at the centre
Large photos of the dishes on dark green and cream.
Everything from one source
“Wir übernehmen:” lists every task from shopping to take-down.
Packages to enquire
Every package has “Jetzt anfragen” and “Details”.
Blog
Guides such as “BBQ Catering Berlin” for searchers.
In detail
The website
in detail.
Specification
- View
- Services
- Device
- Laptop
Feature 01
Event services for
your occasion
Four image cards present the kinds of events Das Catering cooks for. A short introduction and a button lead to the details.
Specification
- View
- Scope of service
- Device
- Tablet
Feature 02
We take care –
made with love
A checklist names everything the team takes care of, from location coordination to follow-up. Below, “Made with love” shows the occasions: weddings, corporate parties, team events, live cooking and full service.
Specification
- View
- Packages
- Device
- Smartphone
Feature 03
Packages with an
enquiry button
Packages such as the “Sunrise Breakfastclub” list their components and each have a button to enquire and one for details. Corporate clients can personalise packages or request a consultation.
Specification
- View
- References
- Device
- Laptop
Feature 04
Success stories
and values
Logos of past clients sit on dark green; below, “Engagement für Geschmack & Nachhaltigkeit” explains what the kitchen stands for.
The solution
One website,
three jobs.
Each layer answers a question that comes before a catering enquiry.
Make people hungry
Food photography and event images instead of blocks of text.
Effect
An impression before the quote
Explain the service
Occasions from weddings to live cooking and a checklist of every task.
Effect
Clarity on what is included
Trigger the enquiry
Enquiry buttons on every package, consultation for corporate clients, contact form.
Effect
A short path to a quote
How does your website lead guests to a catering enquiry? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the website.
The character of the page comes from a few elements that are repeated consistently.
Dark green and cream
Two calm colours let the food photos shine.
Logo in the centre
About and catering on the left, gallery and contact on the right, the logo in between.
Contact icons
Email, Instagram and phone sit as icons in the header.
Cooking classes
“Gemeinsam Erleben, Schmecken, Genießen” presents cooking classes.
Mobile bar
On the smartphone a bar leads to home, about, contact, catering and gallery.
Short form
Name, email and message – the contact form asks nothing more.
Process
From briefing to
launch in four phases.
Iterative, with feedback after every phase.
Phase 01
UI/UX strategy
The starting point was two audiences: private clients with an occasion and companies with recurring needs.
Phase 02
Content and structure
Services, packages, events, references and blog as clear sections.
Phase 03
Interface design
Dark green and cream, large food photos and enquiry buttons on every package.
Phase 04
Build
Built on WordPress so the team maintains packages, events and blog itself.
Scope of work
What the project
included.
Concept, design and build of the Das Catering website – from services to the blog.
- UX concept and page structure
- Interface design in dark green and cream
- WordPress build
- Services for events, business and specials
- Packages with enquiry and detail buttons
- Events and cooking classes
- Reference section with client logos
- Blog
- Contact form
- Layout for desktop, tablet & smartphone
Technology WordPress
FAQ
Frequently asked questions
How much does a website for a catering business cost?
The investment depends on the scope: number of packages, enquiry paths and blog. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Should a caterer show packages on its website?
Yes, with components and a direct enquiry button. At Das Catering every package has “Jetzt anfragen” and “Details”, and corporate clients can also personalise packages.
Is a blog worthwhile for a catering company?
Yes, guides such as “BBQ Catering Berlin” answer questions clients ask before booking and make the caterer visible on Google.
More references
More from hospitality.
Hospitality
Die Stulle
Café
Café & food manufactory
Restaurant & lounge
Restaurant & lounge
Hospitality
Kaiseki restaurant & bar
Service
Web design for hospitality & catering
Services, process and pricing for your company website at a glance.
Your project
Your catering deserves
a website with appetite.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant