Concept projectRestaurant & LoungeBerlin-Charlottenburg
Website concept for
a restaurant and lounge
A design by Kulimo for a restaurant with a lounge in Berlin-Charlottenburg: warm interior images, a clear stance on craft, and a booking that distinguishes between dinner for two, groups and business dinners.
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Starting point
An evening starts
with the first image.
Guests of a fine restaurant choose not only by the menu but by atmosphere and occasion: an evening for two, a meeting with friends, a business dinner. Many restaurant websites show little of this.
The design therefore opens with the room, tells the philosophy of the house in a section of its own and plans a booking that asks about the occasion. The menu is divided into food, drinks and daily dishes.
Room and light
Warm photos of chairs, tables and shelves show the atmosphere of the house.
Place in the headline
The headline names fine dining, lounge and Berlin-Charlottenburg in one sentence.
Tell the attitude
A section of its own explains the house’s philosophy and its attention to detail.
Book by occasion
In the concept the booking asks whether it is for two, a group or a business dinner.
The solution
One design,
three jobs.
Each layer answers a question guests have before they book.
Show the atmosphere
Interior photos in warm light carry the hero and content while the type stays restrained.
Effect
The evening starts online
Organise the menu
Food, drinks and daily dishes are separate; in the concept every dish carries a halal label.
Effect
Answers without asking
Book the right table
The booking distinguishes between a table for two, a group and a business dinner.
Effect
The right table for the occasion
How do guests feel your atmosphere online? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Slender serifs
Headlines are set in a narrow, elegant serif in light beige.
Black background
Black as the surface lets the warm photos glow.
Image and text alternating
A photo on the left, heading and text on the right: calm like a menu.
Arched shelf
The photo of a lit, arched shelf picks up the architecture of the room.
Place as attitude
The Dahlmannstraße in Charlottenburg is named in the text and anchors the house in the city.
The same calm on every device
On desktop, laptop and tablet the interplay of image and text is kept.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was atmosphere and occasion: guests choose a restaurant by the evening they want to have.
Phase 02
Image idea
Warm interior photos instead of plate shots: chairs, light, shelves.
Phase 03
Interface design
A black background, slender beige serifs and a calm alternation of image and text.
Phase 04
Menu and booking
A three-part menu and booking by occasion as fixed parts of the structure.
Scope of work
What the concept
includes.
A design for the website of a restaurant with a lounge – from the structure to the layout for three devices.
- UX concept and page structure
- Interface design with warm interior photography
- Hero with a headline on place and attitude
- Section “Die Philosophie des Handwerks”
- Menu with food, drinks and daily dishes
- Booking by occasion
- Layout for desktop, laptop & tablet
FAQ
Frequently asked questions
How much does a website for a restaurant with a lounge cost?
The investment depends on the scope: number of pages, imagery, menu and booking. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Why ask about the occasion?
Because an evening for two, a group and a business dinner need different tables and arrangements. If the booking asks, the house can prepare the evening better.
How do you show a restaurant’s atmosphere online?
With real interior photos in the light guests experience, and with little, well-set type. The design uses warm photos on black and slender serifs.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
More from hospitality.
Café
Café & food manufactory
Bar & lounge
Bar with game tables
Fine dining
Italian restaurant
Fine dining
Japanese restaurant
Service
Web design for hospitality
Services, process and pricing for your company website at a glance.
Your project
Your place deserves
a website with atmosphere.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant