GEO · AI visibility · Berlin
Generative engine optimization: be visible when AI answers.
Backed by evidence, not claims.
More and more people ask ChatGPT, Perplexity, or Google’s AI Overviews instead of clicking through lists of results. KULIMO makes sure your website can be considered as a source there: technically accessible, clearly identifiable as a business, with content that can be cited. No ranking guarantees and no hype — built on what Google and OpenAI document themselves.
What GEO is
GEO is SEO — with a new reader
AI is reading along.
Generative engine optimization (GEO) covers everything that makes a website suitable as a source for AI-generated answers. Google itself says that the AI features in Google Search rely on the same ranking and quality systems as classic search. So if you do good SEO, you’re laying the foundation.
The difference lies in the result: instead of ten blue links, AI names a few sources — or none at all. What counts, then, is content built on first-hand experience and verifiable statements, a clearly identifiable business, and a website that search and AI crawlers are actually allowed to read.
How we approach classic SEO, local SEO, and GEO together is explained on our SEO & GEO Agency Berlin page. This page covers the AI side in detail.
Sources: Google Search Central – Optimizing your website for generative AI features and AI features and your website.
Four levers
What the evidence says matters
No secret tricks — just four things that follow from Google’s and OpenAI’s documentation and from research.
Technical access
Googlebot, OpenAI’s OAI-SearchBot, and other search crawlers must be allowed to fetch your pages. According to OpenAI, websites that block OAI-SearchBot don’t appear in ChatGPT’s search answers. A common cause: a firewall or CDN setting that blocks “AI bots” across the board. Also important: content that is readable without JavaScript.
A clear entity
Your business needs the same name and the same description everywhere: website, legal notice (Impressum), Google Business Profile, directories, social profiles. Structured data of type Organization or LocalBusiness with links to these profiles helps search engines identify you unambiguously.
Citable content
Answer first, then the reasoning. First-hand experience, concrete figures with sources, clear responsibilities. In GEO research, citing sources, adding quotations, and adding statistics improved visibility in AI answers the most — with large differences by topic.
Genuine mentions
Trade media, industry directories, reviews, and partnerships that actually exist. Google explicitly stresses that artificially generated mentions don’t help. A well-maintained Google Business Profile, on the other hand, also counts for AI answers.
Sources: OpenAI – Overview of OpenAI Crawlers, Google – Organization markup, Aggarwal et al., “GEO: Generative Engine Optimization” (arXiv).
Myths
What GEO services promise — and what’s actually true
Measuring
How we measure AI visibility
- Prompt sets instead of single questions: the questions your customers actually ask — in German and English, run multiple times, because answers fluctuate.
- Mentioned, cited, or not mentioned: we distinguish whether your business merely appears or is linked as a source — and how competitors perform.
- Search Console: Google provides a dedicated performance report for generative AI features. It shows how people find your content through AI features in Search and Discover.
- Server logs: which crawlers actually fetch your pages — and which get stuck at the firewall or CDN.
Self-check
AI visibility check: twelve points, three minutes
Check off what applies to your website. The check runs only in your browser — no data is transmitted.
KULIMO · AI Visibility Check · kulimo.com
Technical access
A clear entity
Citable content
Reputation & measurement
Process
Five steps to AI visibility
Visibility audit
Baseline in Google, the local map pack, and AI answers; a prompt set with your most important customer questions; comparison with three to five competitors.
Technical
Crawler access in robots.txt, firewall, and CDN; indexing; load time; content without JavaScript hurdles.
Entity
Consistent business data, Organization or LocalBusiness schema, Google Business Profile, directories.
Content
Answer-first structure, figures with sources, case studies, authorship — for the pages your customers actually read.
Measure & refine
Rerun the prompt set at fixed intervals, analyze Search Console, adjust measures.
Cost
What GEO costs
Part of every new website
At KULIMO, GEO isn’t an add-on package: technical access, structured data, and a clear content structure are part of every website we build. Websites from €1,270 at a fixed price.
Audit and ongoing support
For existing websites: visibility audit, implementation, and measurement at a fixed price after the free intro call — depending on the number of pages, languages, and competition.
For a first estimate for a new website, try our website cost calculator.
AI cites what it can understand, verify, and attribute. That’s exactly what we build websites for.
FAQ
Frequently asked questions about GEO
What is GEO?
Generative engine optimization: everything that makes a website suitable as a source for AI-generated answers — technical access, unambiguous business data, citable content, and genuine mentions.
What’s the difference between SEO and GEO?
According to Google, the AI features in Search rely on the same systems as classic search. So GEO builds on SEO and adds a focus on whether and how AI answers name and link to your business.
Can you guarantee that we’ll appear in ChatGPT?
No. AI answers vary by question, location, and history, and no one outside the providers controls them. We create the conditions and measure transparently what changes.
Do we need an llms.txt?
Not for Google Search: Google states that such files neither hurt nor help. We set one up on request, but we don’t sell it as a visibility lever.
Why doesn’t our website show up in ChatGPT?
Common reasons: OAI-SearchBot is blocked in robots.txt or by a firewall, content isn’t readable without JavaScript, your business is described inconsistently, or there’s no content that answers a specific question.
What role does structured data play?
According to Google, it isn’t a requirement for AI features. But it helps identify your business unambiguously and remains the basis for rich results.
How long does it take before anything changes?
Technical fixes take effect as soon as crawlers fetch the pages again. Content and mentions take longer. We measure at fixed intervals and report what is actually moving.
What does GEO cost at KULIMO?
For new websites, GEO is part of the project — websites start at €1,270 at a fixed price. Audit and ongoing support for existing websites come at a fixed price after the free intro call.
Intro call · 15 minutes · free
Cited by AI instead of passed over.
In 15 minutes, we look together at how your business shows up in AI answers today — and what’s missing on the technical side, in your content, and in your business data. Afterwards you receive a fixed-price quote.
Mon–Fri, 9 am–6 pm · We usually reply within 24 hours
Digital ProductStudio Berlin