Website concept for an Italian restaurant on a smartphone: lemon illustration on a dark background with the slogan “Kulinarik mit Anspruch”

Concept projectItalian fine dining

Website concept for an
Italian restaurant

A design by Kulimo for an Italian fine dining restaurant in Berlin: lemon branches on a dark background and an ornate crest give the house a face, the menu is a real web page rather than a PDF, and table reservation fits on a smartphone.

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Project
Concept, not a client commission
Industry
Hospitality, fine dining
Services
UX/UI · Web design · Digital menu
Devices
Desktop, laptop, tablet & smartphone

By Updated 5 min read

Starting point

The menu belongs
on the website.

Many restaurants keep their menu as a PDF: hard to read on a smartphone, tedious to update and invisible to search engines. Especially in fine dining, where menu and season change often, that costs guests.

The design turns the menu into a page of its own with categories such as carne and pasta, prices and food photos. A lemon motif and a crest set the frame, and reservation with a calendar is just one tap away. In the concept the menu can also be opened via a QR code at the table.

  • Lemon motif

    Lemon branches on a dark background as a signature.

  • Menu as a web page

    Carne, pasta and more with prices instead of a PDF.

  • Dishes in pictures

    Food photos sit right below the menu.

  • Book a table

    Calendar and party size on the smartphone.

In detail

The design
in detail.

Wide screen with the menu “Carne – Fleisch” and “Pasta” above a photo of a dish

Specification

View
Menu
Device
Desktop

Feature 01

Carne and
pasta

The menu sits in two framed columns, each with dishes, short descriptions and prices. Below, a large photo shows a dish from the kitchen.

Smartphone on a stand in a restaurant with a booking calendar and the line “Ein Glas. Ein Teller. Ein Moment.”

Specification

View
Booking
Device
Smartphone

Feature 02

Booking
on the smartphone

“Ein Glas. Ein Teller. Ein Moment.” introduces the reservation. Below, guests choose day, time and party size in a compact calendar.

Laptop on a wooden table with the hero of the restaurant concept: lemons and a crest on a dark background

Specification

View
Home page
Device
Laptop

Feature 03

Lemons
and crest

On the laptop lemon branches frame an ornate crest. The illustration replaces a stock photo and makes the house instantly recognisable.

The solution

One design,
three jobs.

Each layer answers a question guests have before their visit.

  • Invite

    Lemons, a crest and a clear slogan on a dark background.

    Effect

    A house with character

  • Inform

    A digital menu with categories, prices and photos.

    Effect

    Readable on any device

  • Book

    Calendar, time and party size in a compact form.

    Effect

    Booking without a call

How easy is your menu to read on a smartphone? We will show you in 15 minutes.

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Fine-tuning

Details that carry
the design.

The character of the page comes from a few elements that are repeated consistently.

  • Lemon branches

    Painted lemons and leaves run through the hero.

  • Crest

    An ornate crest stands in the centre of the home page.

  • Gold frames

    The menu sits in finely framed columns.

  • Slogan

    “Kulinarik mit Anspruch” sums up the house in three words.

  • Bilingual menu

    Categories such as “Carne – Fleisch” give Italian and German.

  • Dark background

    An almost black background makes lemons and dishes glow.

Process

From idea to
finished design.

In four steps, with one clear question per phase.

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  1. Phase 01

    UI/UX strategy

    The starting point was the menu as a restaurant’s most important page.

  2. Phase 02

    Illustration

    Lemon branches and a crest as a visual language of their own.

  3. Phase 03

    Interface design

    A dark background, fine frames and bilingual categories.

  4. Phase 04

    Menu & booking

    A digital menu with photos and mobile booking with a calendar.

Scope of work

What the concept
includes.

A design for the website of an Italian fine dining restaurant – from the hero to the reservation.

  • UX concept and page structure
  • Interface design with lemon illustration and crest
  • Digital menu with categories and prices
  • Food photography in the layout
  • Mobile table reservation with a calendar
  • Layout for desktop, laptop, tablet & smartphone

FAQ

Frequently asked questions

How much does a website for a restaurant cost?

The investment depends on the scope: size of the menu, imagery and reservation. Kulimo develops custom concepts and gives you a clear budget range in the intro call.

Why not a menu as a PDF?

A PDF is hard to read on a smartphone, tedious to update and barely visible to search engines. In the design the menu is a web page of its own with categories and prices.

What does good table booking look like on a smartphone?

Short and in one step: day, time and party size. In the design the form including the calendar fits on one screen.

What is a concept project at Kulimo?

A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.

Your project

Your cuisine deserves
a menu people enjoy reading.

In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.

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  • 15-minute call
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