Concept projectAutomotive e-commerce
E-commerce concept for
a Berlin car dealership
A design by Kulimo for a dealership with premium vehicles: the entire inventory can be filtered by make, body type, price and year, cash purchase, financing and leasing are compared side by side, and services such as trade-in and delivery are just one click away.
No obligation15 minutesReply by email or call
Starting point
A car purchase starts
with the filter.
Anyone looking for a premium vehicle usually knows exactly what they want: make, body type, price range. Yet many dealer websites show long lists without filters and hide financing and leasing in a PDF.
The design puts the inventory at the centre: filters for make, body type, price range and year, vehicle cards with the key data, and a page that sets cash purchase, financing and leasing side by side. In the concept test drives can be requested online.
Inventory filters
Make, body type, price range and year.
Vehicle cards
Photo, year, mileage, power and price at a glance.
Financing compared
Cash purchase, financing and leasing in one table.
Services
Financing, insurance, trade-in and delivery.
In detail
The design
in detail.
Specification
- View
- Inventory
- Device
- Laptop
Feature 01
Our full
inventory
On the left customers filter by make, body type, price range and year; on the right matching vehicles appear as cards with year, mileage, power and price. Pagination keeps long lists clear.
Specification
- View
- Terms
- Device
- Laptop
Feature 02
Financing &
leasing
A table sets cash purchase, financing and leasing side by side. Two buttons lead to the financing calculator and to a leasing quote request.
Specification
- View
- Services
- Device
- Laptop
Feature 03
Services
and news
Four gold-framed cards name financing, insurance, trade-in and delivery. Below, news about new vehicles keeps the page current.
Specification
- View
- About us
- Device
- Tablet
Feature 04
Team and
testimonials
On the tablet the vehicles are followed by a team photo, a short text about the house and star-rated testimonials. That gives the dealer a face.
The solution
One design,
three jobs.
Each layer answers a question that comes before buying a car.
Find
Filters and pagination instead of long lists.
Effect
Quickly to the right vehicle
Decide
Cash purchase, financing and leasing side by side, with a calculator and quote request.
Effect
Clarity on costs
Trust
About us, team and testimonials on the same page.
Effect
A dealer with a face
How quickly do customers find the right vehicle on your website? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Black and gold
Gold lines and buttons on black carry the premium character.
Category bar
In the hero a bar of vehicle silhouettes leads straight into the categories.
Three menu items
Catalogue, terms and contact – plus phone and a consultation button.
Body type icons
Saloon, coupé, SUV and convertible can be chosen by icon.
Price slider
A slider sets the price range.
Mobile navigation
On the smartphone the navigation sits at the bottom within thumb reach.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was a buyer’s path from the first filter to the financing question.
Phase 02
Inventory & filters
Filters, vehicle cards and pagination for a large inventory.
Phase 03
Interface design
Black and gold, gold-framed cards and large vehicle photos.
Phase 04
Terms & trust
Comparison of cash purchase, financing and leasing, plus team and testimonials.
Scope of work
What the concept
includes.
A design for the online presence of a car dealership – from the hero to the financing comparison.
- UX concept and page structure
- Interface design in black and gold
- Inventory with filters and pagination
- Vehicle cards with year, mileage, power and price
- Comparison of cash purchase, financing and leasing
- Services, news and testimonials
- Layout for desktop, laptop, tablet & smartphone
FAQ
Frequently asked questions
How much does a website for a car dealership cost?
The investment depends on the scope: vehicle data connection, filters and financing features. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Which filters does a car dealership website need?
At least make, body type, price and year. In the design these four filters sit to the left of the vehicle cards.
Should financing and leasing be on the website?
Yes, as a comparison rather than a PDF. In the design cash purchase, financing and leasing sit in one table, with a calculator and a quote request.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
More from the automotive sector.
Car dealership
Luxury car dealer
Car trading
Car trading platform
Car dealer
Used car dealer
Chauffeur service
Chauffeur service Berlin
Service
Web design for car dealerships
Services, process and pricing for your company website at a glance.
Your project
Your inventory deserves
a website to browse.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant