Concept projectLuxury Showroom
Website concept for
a luxury showroom
A design by Kulimo for a showroom of luxury cars: deep green, gold accents and an elegant serif turn the first screen into an exhibition space for a single car.
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Starting point
A showroom,
not a stock grid.
Anyone looking for a luxury car expects the same calm online as in the showroom: space, light and someone who takes their time. Stock lists with small thumbnails convey little of that.
The design therefore stages every car on its own on a dark green stage, uses gold only for accents and buttons, and leads into the “Welt des Luxus” with one line. In the concept vehicle pages with equipment and history and a test drive request follow.
One car, one stage
Every car stands alone in the image, without a grid and without competition.
Gold only as an accent
Gold marks key words, the logo and buttons, nothing else.
Calm navigation
Four menu items and an emblem in the centre keep the header tidy.
Request a test drive
In the concept every vehicle page leads to a test drive request.
The solution
One design,
three jobs.
Each layer answers a question buyers of luxury cars ask.
Stage the cars
A dark green background with a reflection makes the car look as if it stood in a showroom.
Effect
The showroom starts online
Build trust
A white band names experience, trust and service as the promise of the house.
Effect
Attitude before the first conversation
Trigger an appointment
Gold buttons in the hero and the header lead to the enquiry.
Effect
Enquiry in one click
How does your website become a showroom? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Deep green
A dark bottle green replaces the usual black and gives the page warmth.
Golden words
“Unvergleichlichen” and “Prestige” are set in gold in the headline.
Elegant serifs
A fine serif carries headlines and navigation.
Emblem in the centre
A gold emblem sits centred in the header.
Outlined buttons
Buttons are slim and outlined in gold instead of filled.
White band
Below the hero a white band breaks the green and leads into the content.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was the atmosphere of a showroom: calm, space and one car at the centre.
Phase 02
Colour and imagery
Deep green, gold as an accent and a car with a reflection on a dark background.
Phase 03
Interface design
Fine serifs, a centred emblem, outlined buttons and a white band as a transition.
Phase 04
Responsive layouts
The same showroom on desktop, laptop and tablet, with car and headline on the first screen.
Scope of work
What the concept
includes.
A design for the website of a luxury showroom – from the staging to the layout for three devices.
- UX concept and page structure
- Interface design in green and gold
- Hero with car and headline
- Band “Welt des Luxus”
- Vehicle pages as individual staging
- Test drive request
- Layout for desktop, laptop & tablet
FAQ
Frequently asked questions
How much does a website for a luxury showroom cost?
The investment depends on the scope: vehicle stock, imagery, vehicle pages and enquiry paths. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Why show each car on its own?
Because luxury cars are bought as individual pieces. A stage of its own for every car conveys value that a stock list cannot.
Which colours suit a luxury car dealer?
Calm, deep tones with a single accent. The design uses bottle green and gold instead of the usual black.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
More from automotive & retail.
Car trading
Car trading platform
Car dealer
Used car dealer
Automotive
Car dealership in Berlin
Chauffeur service
Chauffeur service Berlin
Service
Web design for automotive & retail
Services, process and pricing for your company website at a glance.
Your project
Your showroom deserves
a website of its own.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant