Concept projectMedical Beauty
Website concept for
a beauty studio
A design by Kulimo for a medical beauty studio: a handwritten headline, warm taupe tones and close-ups of a treatment make the first screen personal; treatments and price list sit right in the menu.
No obligation15 minutesReply by email or call
Starting point
Trust starts
before the appointment.
Anyone planning an aesthetic treatment looks for two things: a studio where they feel comfortable, and honest information on process, duration and price. Many websites offer only one of them.
The design combines both: a personal entry with a handwritten headline and warm colours, and a navigation that offers treatments and price list on equal footing. In the concept every treatment describes process, duration and downtime, and appointments can be booked online.
A personal headline
“Dein Glow-Up beginnt hier” is handwritten in the hero.
Treatment in the picture
Close-ups show a treatment, not a stock photo.
Price list in the menu
Treatments and price list are menu items of their own.
Book online
In the concept appointments can be booked right on the website.
The solution
One design,
three jobs.
Each layer answers a question that comes before a treatment.
Feel welcome
Warm taupe tones and a handwritten headline create closeness.
Effect
A personal first impression
Inform honestly
Process, duration, downtime and price range per treatment instead of promises.
Effect
Answers before the appointment
Trigger the appointment
Online booking instead of a phone list.
Effect
Booking at any time
How does your website build trust before the first appointment? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Handwriting
The headline is set in a white script over the image.
Taupe frame
Two vertical taupe bars frame the text and calm the image.
Close-ups
Lips, skin and applicator show the treatment up close.
Translucent navigation
The navigation sits in a translucent bar over the image.
Round logo
A round logo sits to the left of the navigation.
The same effect everywhere
On desktop, laptop and tablet headline and frame stay the same.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was comfort and honest information as two sides of the same trust.
Phase 02
Imagery and colour
Close-ups of a treatment and warm taupe tones instead of clinical white.
Phase 03
Interface design
A handwritten headline, taupe frame and a translucent navigation.
Phase 04
Treatments and booking
Treatment pages with process, duration and downtime, plus price list and booking.
Scope of work
What the concept
includes.
A design for the website of a beauty studio – from the entry to the layout for three devices.
- UX concept and page structure
- Interface design in warm taupe tones
- Hero with a handwritten headline
- Treatment pages with process, duration and downtime
- Price list
- Online booking
- Layout for desktop, laptop & tablet
FAQ
Frequently asked questions
How much does a website for a beauty studio cost?
The investment depends on the scope: number of treatment pages, imagery and booking. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Should a beauty studio show prices on its website?
Yes, at least as a price range per treatment. In the design the price list has a menu item of its own, on equal footing with the treatments.
What belongs on a treatment page?
Process, duration, possible downtime and a realistic expectation of the result. That way customers know before the appointment what they are getting into.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
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Service
Web design for healthcare & beauty
Services, process and pricing for your company website at a glance.
Your project
Your studio deserves
a personal website.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant