Concept projectDental Laboratory
Website concept
for a dental laboratory
A design by Kulimo for a dental laboratory: a wordmark across the full width of the image, a friendly portrait instead of clinical coldness, and one sentence saying what the lab makes.
No obligation15 minutesReply by email or call
Starting point
Dental technology needs
a friendly face.
Dental laboratories work for dental practices and ultimately for patients. Both want to see quickly what a lab makes and whether it can be trusted – yet many lab websites feel technical and cold.
The design deliberately goes for warmth: a smiling portrait with instruments in hand, a wordmark across the full width of the image and a short sentence naming what the lab does.
Warmth, not coldness
A smiling portrait replaces the usual lab imagery.
Brand across the full width
The wordmark runs across the whole image and stays in mind.
The service in one line
One sentence at the top left says what the lab makes.
Trust for practices
Instruments in the image show expertise without feeling sterile.
The solution
One design,
three jobs.
Each layer answers a question practices and patients have about a lab.
Name the service
A short sentence says what the lab stands for before you scroll.
Effect
Clear after one screen
Create sympathy
Portrait, smile and light clothing give the lab a friendly face.
Effect
Closeness instead of distance
Anchor the brand
The laboratory’s wordmark is the largest text on the page.
Effect
The name sticks
How does your lab come across at first glance? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Condensed capitals
The wordmark is set in tall, condensed capitals across the full width.
Muted teal
A calm teal background matches the scrubs and feels fresh rather than clinical.
Text over the image
The wordmark overlaps the portrait and links name and person.
Plain service line
The service statement sits small and white at the top left.
Instruments as a detail
Mirror and probe in hand show the field without a treatment scene.
The same idea everywhere
On desktop, laptop and tablet portrait and wordmark stay at the centre.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was the first impression: practices and patients should see straight away who the lab is and what it does.
Phase 02
Image idea
A friendly portrait with instruments instead of lab equipment and plaster models.
Phase 03
Interface design
A large wordmark in condensed capitals, muted teal and a plain service line.
Phase 04
Responsive layouts
The same entry on desktop, laptop and tablet, with portrait and wordmark at the centre.
Scope of work
What the concept
includes.
A design for the first impression of a dental laboratory – from the image idea to the layout for three devices.
- UX concept for the entry
- Interface design with portrait photography
- Large-format wordmark
- Service statement on the first screen
- Layout for desktop, laptop & tablet
FAQ
Frequently asked questions
How much does a website for a dental laboratory cost?
The investment depends on the scope: number of pages, imagery, languages and sections for practices. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Who is a dental laboratory’s website for?
Mainly for dental practices looking for a partner and for patients who want to know who makes their dentures. Both need a clear statement of the service and a trustworthy first impression.
Why a portrait instead of lab images?
Because lab images look interchangeable and say little about the people behind them. A friendly portrait creates closeness, while the instruments in hand still show the field.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
More from healthcare & industry.
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Industry
Plastic compounds
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Design studio
Progressive design studio
Service
Web design for healthcare
Services, process and pricing for your company website at a glance.
Your project
Your lab deserves
a likeable website.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant