Concept projectContent & marketing
Website concept for a
marketing agency
A design by Kulimo for an agency that produces photos, videos and social media content: projects can be filtered by industry, and an enquiry funnel asks step by step for the industry and the preferred contact channel before it starts the conversation.
No obligation15 minutesReply by email or call
Starting point
Every industry needs
different images.
A café needs different content than a car dealership or a beauty salon. Yet agency websites often show a single gallery in which every visitor has to search for something that fits.
The design therefore organises everything by industry: projects can be filtered by hospitality, health and beauty, automotive, events, real estate or artistic projects. An enquiry funnel first asks for the industry, then for the preferred contact channel. In the concept, prospects then receive a marketing concept matched to their industry.
Projects by industry
A filter shows only work from one’s own industry.
A step-by-step funnel
First the industry, then the contact channel.
Contact as preferred
Phone, WhatsApp, email or a personal meeting.
FAQ
Questions on costs and support as an accordion.
In detail
The design
in detail.
Specification
- View
- Funnel, step 1
- Device
- Laptop
Feature 01
Which industry
are you in?
The funnel starts with a choice of image tiles, one per industry. That way the enquiry starts with a click instead of an empty form.
Specification
- View
- Funnel, step 2
- Device
- Smartphone
Feature 02
How may we
contact you?
In the next step one chooses phone, WhatsApp, email or a personal meeting. A gradient button completes the funnel.
Specification
- View
- Projects
- Device
- Tablet
Feature 03
How we
work together
The project gallery shows work as large images and can be filtered by a row of industry chips – from hospitality to artistic projects.
Specification
- View
- FAQ & closing
- Device
- Laptop
Feature 04
FAQ and
closing
An accordion answers questions on costs, budget and support. Below, “Zeit für mehr Sichtbarkeit. Kunden. Umsatz.” sums up the offer in one line.
The solution
One design,
three jobs.
Each layer answers a question that comes before contacting an agency.
Show what fits
A project gallery with an industry filter instead of one long collection.
Effect
Visitors recognise themselves
Prepare the enquiry
A funnel asks for industry and contact channel.
Effect
Better enquiries without a long form
Clear objections
FAQ on costs, budget and support before the final button.
Effect
Fewer open questions
How does your website lead prospects to the right enquiry? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Video hero
“Unsere Vision” sits over an aerial shot of three vehicles.
Violet gradient
Headlines and buttons carry a gradient from violet to pink.
Service pages
“Unsere Expertise” presents email marketing and social media separately.
Industry chips
Round filter chips make the gallery searchable.
Informal tone
The funnel addresses visitors directly and personally.
Script logo
A script logo sits in the centre of the header.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was how visitors from many industries quickly find matching work.
Phase 02
Information architecture
Projects by industry, services as pages of their own and a funnel instead of a form.
Phase 03
Interface design
A dark interface, violet gradient and large project images.
Phase 04
Funnel & FAQ
Two steps for industry and contact channel, plus FAQ and a clear closing.
Scope of work
What the concept
includes.
A design for the website of a content and marketing agency – from the hero to the enquiry funnel.
- UX concept and page structure
- Dark interface with a violet gradient
- Service pages for email marketing and social media
- Project gallery with an industry filter
- Enquiry funnel with industry and contact choice
- FAQ as an accordion
- Layout for desktop, laptop, tablet & smartphone
FAQ
Frequently asked questions
How much does a website for a marketing agency cost?
The investment depends on the scope: number of industries, enquiry funnel and photo and video material. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
What is an enquiry funnel on a website?
A sequence of short steps instead of one long form. In the design visitors first choose their industry and then the preferred contact channel.
Why sort projects by industry?
Because prospects first want to see work from their own industry. In the design round chips filter the gallery with one click.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
More references
More from design & creative.
Design studio
Web design studio
Design studio
Progressive design studio
Medical beauty
Medical beauty studio
Art gallery
Art gallery
Service
Web design for agencies & studios
Services, process and pricing for your company website at a glance.
Your project
Your agency deserves
a clear enquiry path.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant