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Off the shelf or made to measure?Designed around your content.
With us the design is always custom – no bought template, no page builder, no website builder. We design in Figma, mobile first, with two revision rounds per phase.
No obligation · 15 minutes · reply usually within 24 hours
The situation
You’ve seen templates that look great in the preview – until your real copy and photos go in. Or your website already runs on a theme, and every change fights its defaults. At the same time you wonder whether custom design is really worth it for your business.
Typical sign: the site looks like your competitors’, is full of features nobody needs and loads slowly – because the template was built for everyone, not for your customers.
Our solution
We design every website individually: structure, user paths and content plan first, then typography, colours, components and imagery in Figma – mobile first and with your real or realistic content instead of placeholder text. A clickable prototype shows how the site feels before any code is written.
On the technical side we decide by maintenance, performance and budget: hand-written code with Next.js or WordPress with a custom theme and block editor. Core Web Vitals are an acceptance criterion, accessibility to WCAG 2.1 AA is built in, and after training your team updates copy, images and pages itself.
Web design Berlin in detailProcess & details
Six steps, two revision rounds per phase:
- 01Analysis & advice
- 02Concept & structure
- 03UI design
- 04Development
- 05Testing & launch
- 06Support & growth
Whether custom is worth it shows in measurable things: Core Web Vitals on real devices, the share of visitors who actually complete an enquiry, the gap between mobile and desktop – and how long a change takes your team.
Send your link · assessmentCompanies working with KULIMO
Our clients, on the map
Every pin is a partnership. Hover the globe to see who we work with, and where.
4 clients worldwide
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Adltortechnik
Waiblingen, Germany
ADL Tortechnik is a specialist company based in Waiblingen (Stuttgart region), focused on the planning, sale, installation and maintenance of modern door, gate and loading-bay technology.
Visit site -
Das Catering
Germany
Das Catering (Das Catering Berlin) is the full-service catering arm of the Berlin restaurant concept Die Stulle. Based at the same address in Berlin-Charlottenburg, the team caters private celebrations, brand events and corporate functions in Berlin and Brandenburg.
Visit site
- Fixed quote before the project starts
- 2 revision rounds per phase
- Core Web Vitals as acceptance criterion
- WCAG 2.1 AA & GDPR
- Hosting with German partners
- Website and logins belong to you
- Owner-led studio in Berlin
This is what you get.
Every line is on our service page – nothing we don’t deliver.
- 01
Concept & structure
Sitemap, user paths, keyword mapping, content plan and wireframes – before the first draft.
- 02
Custom UI design
Typography, colours, components and imagery in Figma, mobile first, clickable prototype.
- 03
Clean technology
Next.js or WordPress with a custom theme and block editor – no bought template, no page builder.
- 04
Measurable quality
Core Web Vitals as acceptance criterion, accessibility to WCAG 2.1 AA, SEO-friendly structure.
- 05
Easy for your team
CMS, training and documentation, so copy, images and subpages don’t need an agency.
Four steps to the finish.
From the first call to the handover.
- 01
Intro call
15 minutes, free. Goals, audiences, competitors and existing content.
- 02
Fixed quote
Scope, stages and go-live date in writing.
- 03
Concept & design
Structure and wireframes, then UI design in Figma – two revision rounds per phase.
- 04
Build & launch
Preview for sign-off, testing, go-live on the agreed date, four weeks of fine-tuning.
Frequently asked questions
Does KULIMO use templates or design individually?
The design is always custom. Technically we choose between hand-written code and WordPress with a custom theme – based on maintenance, performance and budget. We don’t use website builders.
What does made-to-measure web design mean?
Structure, user paths and design are created for your content and your customers – not for a template meant to fit everyone. We design in Figma, mobile first, with real or realistic content.
How can I tell a high-quality website?
By measurable things: Core Web Vitals on real devices, the share of completed enquiries, the gap between mobile and desktop, and how quickly your team can make a change itself.
Is custom design more expensive than a template?
How custom the design is counts as one of four cost drivers – alongside page types, the state of your content and features. What that means for your project is set out in the written fixed quote after the intro call.
Can I update a custom-designed website myself?
Yes, that’s the norm. You get a CMS, training and a structure that lets non-technical staff change copy, images and subpages.
Show us what shouldn’t come off the shelf.
15 minutes, free, no obligation. Afterwards you know what custom design means for your website and when it can go live.
Mon–Fri 9am–6pm · info@kulimo.com · Contact form