Case studyDoor systemsADL Tortechnik, Waiblingen
From the first click
to the right door.
For ADL Tortechnik in Waiblingen, Kulimo designed and built a website that makes garage and industrial doors easy to understand: a quick check shows which door fits, a form leads to a quote in five steps, and the 24/7 emergency service can be reached from every page.
No obligation15 minutesReply by email or call
Starting point
A door is not something
you buy every year.
ADL Tortechnik plans, installs, maintains and repairs doors for private and commercial customers in Waiblingen, the Rems-Murr district and the Stuttgart region – from sectional doors to fire doors. People who need a door rarely know the difference between sectional, roller and up-and-over doors, yet still want a reliable quote quickly.
The website takes this uncertainty seriously: a quick check compares door types by location, insulation, space and maintenance, a form collects everything needed for the quote in five steps, and anyone with a stuck door finds the emergency service right away.
Compare door types
A quick check marks the right door after three short questions.
A quote in five steps
Request, door type, dimensions, photos, contact – with a progress bar.
Find the emergency service
24/7 emergency service with a call button on the home page and in the form.
Explain the inspection duty
The safety inspection under ASR A1.7 is a service of its own.
In detail
The website
in detail.
Specification
- Questions
- 3
- Door types compared
- 6
- Criteria
- Location, insulation, space, maintenance
Quick check
Which door
suits you?
Three switches – private or commercial, heated or cold, tight or spacious – mark the right solution. Below, a table compares sectional, roller, up-and-over, sliding and high-speed doors and barriers by location, insulation, space and maintenance.
Specification
- Steps
- 5
- Requests
- New door, repair, maintenance, drive, question
- Channels
- Phone, WhatsApp, email
Quote request
Your quote in
five steps.
The form asks in turn for the request, door type, details such as dimensions and features, photos and contact. A progress bar shows how far along you are. Beside it sit the emergency service, phone, WhatsApp and a note on what happens after the request.
Specification
- Services
- Advice, installation, maintenance, repair
- Inspection
- ASR A1.7
- Emergency service
- 24/7
Service & maintenance
So your door runs
reliably every day.
The service page brings together advice, installation, maintenance and repair for private and commercial door systems. Two buttons lead to a quote or straight to a call, and a key-figure bar and a photo of the service van show that someone comes on site.
Specification
- Product groups
- 4
- Fire protection
- T30, T60, T90
- Configurator
- online
Partnership
Official partner
of Teckentrup.
A dark section presents the partnership with door manufacturer Teckentrup: garage doors, fire and smoke doors, high-speed and XXL roller doors and the online configurator. You see at a glance which products ADL supplies directly from the manufacturer.
Responsive
One website,
three devices.
Desktop, iPad and smartphone show the same content in their own arrangement. On the smartphone the navigation becomes a menu, the cards stack, and the WhatsApp button always stays within reach.
- Desktop 1440 px, cards side by side
- iPad 820 px, portrait
- Smartphone 390 px, cards stacked
The sections
Every section answers
a question.
From the headline to the FAQ the page follows the questions that come before buying a door.
- EntryView 01
Headline & benefits
“wir sind zuverlässige Partner an Ihrer Seite”, followed by three benefits: availability, ASR A1.7 inspection, fast service.
RangeView 02Products
Fire doors, high-speed, sectional and sliding doors as cards with image and short text.
OrientationView 03Quick check
Three questions and a table comparing six door types by insulation, space and maintenance.
ServiceView 04Service
Advice, installation, maintenance and repair from one source, with quote and call buttons.
ProcessView 05In four steps
Request, free on-site visit, fixed-price quote, installation and handover.
EmergencyView 0624/7 emergency
Call now or request a free quote, with ASR A1.7 inspection and all door types.
ManufacturerView 07Teckentrup partner
Garage doors, fire doors, high-speed doors and configurator from partner Teckentrup.
PortfolioView 08Before & after
Image pairs with a slider show old and new doors in the same place.
QuestionsView 09FAQ
Questions in two groups: basics, comparison & safety, and costs, installation & service.
ContactView 10Request a quote
“Ihr Angebot – kostenlos & unverbindlich” with a five-step form.
01 / 10
The solution
One website,
three jobs.
Each layer answers a question homeowners and businesses ask before placing an order.
Orient
Products by door type and a quick check with a comparison table.
Effect
The right door without expert knowledge
Build trust
Teckentrup partnership, before-and-after gallery, Google reviews and FAQ.
Effect
Proof instead of promises
Trigger enquiries
A five-step quote, emergency button, phone and WhatsApp.
Effect
Every path leads to contact
How does your website lead customers to the right quote? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the website.
The character of the page comes from a few elements that are repeated consistently.
Orange as lead colour
Top bar, buttons and headings carry the orange from the logo.
Serif headlines
Strong serifs give weight to headings such as “Damit Ihr Tor jeden Tag zuverlässig läuft.”
WhatsApp button
“Wie kann ich dir helfen?” floats at the bottom right of every page.
Progress bar
The quote form shows step and percentage, such as “Schritt 3 von 5” with a percentage.
Key-figure bar
Google rating, number of reviews, on-site visit and emergency service sit below the service hero.
Real photos
Service van, team and doors come from the business instead of stock libraries.
Process
From briefing to
launch in four phases.
Iterative, with feedback after every phase.
Phase 01
UI/UX strategy
The starting point was the path from “Which door do I need?” to a fixed-price quote – and the emergency in which things have to move fast.
Phase 02
Interface design
Orange, white and anthracite, serif headlines and real photos from the business.
Phase 03
Interactive elements
A quick check with a comparison table, a five-step form and before-and-after sliders.
Phase 04
Build in WordPress
Products, services, blog and FAQ in WordPress, adapted to desktop, iPad and smartphone.
Scope of work
What the project
included.
A complete website from a single source: from the page structure to the build in WordPress.
- UX concept and page structure
- Interface design in orange, white and anthracite
- WordPress build
- Product pages by door type
- Quick check with a comparison table
- Five-step quote form
- Service, maintenance and 24/7 emergency service
- Teckentrup partner section and before-and-after gallery
- FAQ, blog and Google reviews
- Layout for desktop, iPad & smartphone
Technology WordPress
FAQ
Frequently asked questions
How much does a website for a door systems business cost?
The investment depends on the scope: number of product and service pages, quote form and interactive elements such as a quick check. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
Why a quote form in several steps?
Because a door quote needs a lot of information – request, door type, dimensions, photos – and one long form puts people off. At ADL Tortechnik each question comes on its own, with a progress bar and a back button.
How does a quick check help with choosing a door?
It turns expert knowledge into three simple questions: private or commercial, heated or cold, little or plenty of space. The table below shows which door type fits and why.
Where does ADL Tortechnik operate?
ADL Tortechnik is based in Waiblingen and works in the Rems-Murr district and the Stuttgart region. The website names the service area right on the service page and in the emergency section.
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Your trade deserves
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