Concept projectYacht Sales, Charter & Management
Website concept for
yachts and charter
A design by Kulimo for a yacht company: a calm image on the open sea, a single headline and three paths right in the hero – buy, charter or have yachts managed.
No obligation15 minutesReply by email or call
Starting point
Three needs,
one calm entry.
Anyone interested in a yacht comes with one of three needs: buy, charter or have their own yacht managed. All three expect calm, discretion and a quick path to the right contact.
The design combines both: a large, calm sea image with just one sentence, and below it three icons leading straight to sales, charter and management. Phone and language switch sit in the header, and a magazine rounds off the offer.
One calm image
A motor yacht on the open sea fills the whole screen.
A single sentence
“Entdecken Sie eine Welt voller Möglichkeiten” is the only text in the image.
Three paths in the hero
Buy, charter and manage sit as icons along the bottom.
Phone in the header
Phone number and language switch sit at the top right.
The solution
One design,
three jobs.
Each layer answers a question prospects have for a yacht company.
Separate the needs
Sales, charter and management have their own menu items and entry points in the hero.
Effect
Everyone finds their path
Convey calm
Deep blue sea, plenty of space and light capitals instead of loud advertising.
Effect
Discretion from the first image
Make contact easy
Phone in the header, contact in the menu and a magazine for those who want to read first.
Effect
A conversation without detours
How does your website lead every need to the right place? We will show you in 15 minutes.
Request an intro callFine-tuning
Details that carry
the design.
The character of the page comes from a few elements that are repeated consistently.
Deep blue sea
The sea fills the screen; the yacht sits small on the right.
Light capitals
The headline is set in light, widely spaced capitals over three lines.
Three icons
Anchor, compass and arrow stand for buying, chartering and managing.
White header
A narrow white bar carries the navigation in small capitals.
Language switch with a flag
A small flag at the top right shows the selected language.
Magazine in the menu
A magazine section gives room for stories about yachts and cruising areas.
Process
From idea to
finished design.
In four steps, with one clear question per phase.
Phase 01
UI/UX strategy
The starting point was the three needs of visitors: buy, charter, have managed.
Phase 02
Image idea
A calm sea image with a yacht that leaves room instead of showing off.
Phase 03
Interface design
Light capitals, a white header, three icons and plenty of blue.
Phase 04
Responsive layouts
The same entry on desktop, laptop and tablet, with headline and three paths on the first screen.
Scope of work
What the concept
includes.
A design for the website of a yacht company – from the user paths to the layout for three devices.
- UX concept and page structure
- Interface design with sea photography
- Hero with headline and three entry points
- Sections for buying, charter and management
- Magazine, about us and contact
- Phone and language switch in the header
- Layout for desktop, laptop & tablet
FAQ
Frequently asked questions
How much does a website for a yacht company cost?
The investment depends on the scope: number of pages, yacht listings, magazine and languages. Kulimo develops custom concepts and gives you a clear budget range in the intro call.
How do you bring sales, charter and management together on one website?
With three clearly separate paths on the first screen and a section of its own for each need. In the design they sit as three icons along the bottom of the hero.
Why so little text in the hero?
Because people in the yacht world expect calm and discretion. One image and one sentence create atmosphere; the details follow in the sections behind.
What is a concept project at Kulimo?
A design without a client commission that shows what a website for an industry can look like. For your business we develop the concept based on your services, images and goals.
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Services, process and pricing for your company website at a glance.
Your project
Your offer deserves
a calm website.
In a free 15-minute intro call we clarify scope, timeline and investment. Afterwards you know exactly what your website needs.
- No obligation
- 15-minute call
- GDPR-compliant